A brand new platform-within-a-platform, sitting on top of a billion-user feed.
We get excited when something genuinely new shows up. TikTok Mini Apps is one of those rare moments — lightweight games, tools, and interactive experiences that live inside TikTok and pull users straight from the For You feed. No install, no download, no friction.
They're fun, they're sticky, and they're cheap to distribute compared to a standalone app — because TikTok itself is the distribution.
The catch: the format is young, the documentation is sparse, and most agencies haven't touched it yet. Which means the teams who build smart Mini Apps right now will own the early traffic — like Instagram filters in 2018, or Snap lenses before that.
If you have an idea — a game, a brand activation, a shoppable interactive — we'll help you ship it while the window is wide open.